Does your company have personality? A brand’s personality is similar to its company culture. Your brand’s personality is something that should resonate with people when they Google you.
So, let’s do a quick exercise: Google your brand. What does its personality reflect? Are you coming off as a stick in the mud, or a cool and hip startup? Are you telling prospects that you’re too cool for them, or that you don’t have time for new customers and clients?
No matter what your personality says, if it’s not organized and cohesive, your company personality is giving off a huge red flag: “we’re not monitoring our brand online.”
The Importance of Online Presence
We all know how important a strong digital presence is nowadays.
An online brand presence was fundamental to successful operations. If you’re not paying attention to what search engines are saying about your brand, you’re missing out on crucial cultural insights. Your brand’s personality needs to be screaming the message you want to give off to your clients.
Brand personality is absolutely essential now. It’s 2021 and it's safe to say that a brand’s online personality is its everything. People buy energy, excitement, and purpose. Your clients want to feel your drive. They want to understand who you are, what you’re about, and how the work you do meets those goals. They want to know what makes your brand tick.
Brand Personality Builds Client Connections
This builds relationships between your brand and the people that support it. Your brand’s personality plays a big role in creating its experiential culture — more specifically, the connection between the company, its people, and its client base.
The way I see it, if you can’t feel your brand’s personality, it’s like a de-institutionalization of the brand itself.
Three Tips for Giving Your Brand a Voice
Brand personality differentiates your company from the competition and helps people feel connected to your mission. Your brand needs a strong personality that gives off the message you intend, not the ones you don’t want. Here are 3 quick tips for giving your brand the voice it deserves.
#1. Set Your Lingo
How is your vocabulary going to establish your brand personality? You should have a vocabulary list that outlines how you phrase your content. Having a strong lingo put in place will help you stand apart from competitors, while also making you easier to recognize.
#2. Sync Across Platforms
Once you’ve set your brand lingo, make sure that it’s being applied to all of your different online platforms. Your brand’s refined personality should reflect on everything you publish, from your website landing pages to social media posts.
#3. Hone Your SEO
Since most people are going to be accessing your company’s digital presence through search engines, you’ll want to make sure that your SEO aligns with your brand personality. The keywords you choose, as well as how you approach them in your content, will help establish your brand’s personality.
Let me know what you think about brand personality, and how you leverage this essential aspect of your company’s culture.