We’re in a time unlike any other. Businesses and professionals of every industry are being forced to choose: either migrate online or get swept behind.
It’s always been important to focus on digital integration, but now, it’s more important than ever before. Right now, your online presence is your primary presence. And as we navigate the precarious situation of reopening, no one knows exactly what’s coming - so we need to be prepared for anything.
However, something I’ve been noticing across the board is the need to spice things up. When we do migrate online, how can companies give their brands some added online personality? Just because we’re digital doesn’t mean we need to be bland. In fact, the web actually gives us all an amazing opportunity to cultivate deeper engagements, an enhanced client experience, and a strong professional culture.
If your brand is in need of some web-compatible personality, consider these 4 ways to build your online presence with style:
Design is More Important than You Think
If you’re under the assumption that a website is all about content, you’re forgetting one of the most important aspects of digital integration: design. Studies show that 75% of a website’s credibility comes from design. The contemporary consumer is more interested in the way that your site looks and performs than what it contains.
In an era where 38% of people will stop engaging with a website if it’s unattractive, make sure that you’re giving your brand’s graphic design language some extra TLC.
Triple Check Links
You won’t be able to funnel people towards your brand’s other online profiles if your gateways are broken.
When auditing your online presence, it’s so important to double-check all of your links and buttons to make sure they actually work. It may seem obvious, but you’d be surprised at how many buttons on professional websites lead to error pages.
Whether it’s an access point to press mentions, social media, or a blog, always pay attention to your site navigation.
Throw Some Videos in the Mix
It may seem simple, but recording and embedding HD video content is a powerful driver of business success for your brand - just make sure it’s done right. Even though web users love videos, more than half would give up videos if it meant a faster streaming experience. Videos should seamlessly flow into the site visit, not create a bumpy ride.
Make Sure Your Mobile Compatible
53.3% of web traffic happens via mobile… which should be no surprise. We are in 2020, after all. If your website isn’t suited to be viewed from a cell phone or tablet, you’ll be taking constant hits to your conversion. With more than half of your audience accessing your website with a mobile device, it’s imperative to invest in a strong, efficient, and lag-free site experience.
I know that talk of ‘going tech’ can be stressful, but if you take it one step at a time, you’ll be able to handle it with ease. Who’s ready to pivot?