“If you’re selling a product, you’re now selling trust.” I read that in a recent HBR article on the topic of cybersecurity and how it’s now putting trust at the center of competition. Read that sentence again. Cybersecurity is making trust a differentiator in business.
Unless you’re a real, true unicorn, there’s so much more that goes into a product or service finding longevity than just “building it.” Perhaps the most important factor? Sales. Sales execution, to be exact.
I want you to think back to the last time you started a new job. What was the onboarding process like? Did you shadow a colleague to learn the day-to-day? Did you sit at a kiosk and watch a training video? Did someone hand you a big file folder of printed documents to read at your leisure? Maybe you had no onboarding at all?
We get it – everyone is busy. We go to work and we are chained to our desks (or today: our laptops and iPhones) with mounds of work to get through and we form routines and things eventually become mundane and ultimately boring. Things don’t have to be this way, though.
Peanut butter and jelly. Bacon and eggs. Ozzie and Harriet. (Kim and Kanye, for my Millennial friends) … I bet you could name at least five more things that are just not quite as amazing without the other. But, I doubt “residential” and “commercial” would be the first two words that come to mind.
Let me ask you a question. Do you use Siri? Or, Alexa? (So … do you think anyone will name their kid Alexa again?) Do you run around “Hey Google”-ing your way through some of life’s most basic questions? If the answer is “no” and you’re not already using voice assistants, I’m going to go ahead and make a bet — you will be soon.
For those of you that are new around here, we define AI as the creation of intelligent machines that work and react like humans. But, in order for AI to “work” we have to have data to inform the machines (called: machine learning) and those large data sets are often referred to as Big Data, which is defined differently by almost everyone I talk to.
If we’re being honest, my to-read list is quite a bit longer than this — but these are some of my favorite must-reads for the year. Some are newer than others, but all have a unique lesson that intrigues me. From living a well-balanced life to taking cues from some of the biggest names in business, I’m looking forward to diving into these.
If you’ve been in business long enough, you’ve likely heard of an “elevator pitch”. For the younger generation reading this … think of an elevator pitch as the face-to-face equivalent of the 150-characters you get in your Instagram bio to explain who you are and what you do.