With the advent of social media, our potential influence expanded exponentially. Any user can now have a voice, possibly reaching thousands and playing a role in their decision-making.
There’s a quote that goes something like: “Imperfection is beauty, madness is genius, and it’s better to be absolutely ridiculous than absolutely boring …”
“If you’re selling a product, you’re now selling trust.” I read that in a recent HBR article on the topic of cybersecurity and how it’s now putting trust at the center of competition. Read that sentence again. Cybersecurity is making trust a differentiator in business.
Unless you’re a real, true unicorn, there’s so much more that goes into a product or service finding longevity than just “building it.” Perhaps the most important factor? Sales. Sales execution, to be exact.
Generation Z is quickly entering the workforce and is bringing many changes and ideas that millennials didn’t.
Let me ask you a question. Do you use Siri? Or, Alexa? (So … do you think anyone will name their kid Alexa again?) Do you run around “Hey Google”-ing your way through some of life’s most basic questions? If the answer is “no” and you’re not already using voice assistants, I’m going to go ahead and make a bet — you will be soon.